What is Applicant per Opening (APO)?

Applicant per Opening (APO) is a valuable metric used in human resource management. It allows the HR team to gauge the attractiveness of a job posting. Generally, a higher number of applicants per opening suggests a more impactful and appealing job description.

Benefits of Tracking Applications per Opening (APO) Metrics

Organizations can gain valuable insights by regularly monitoring Application per Opening (APO) metrics. This data can help refine recruitment strategies and attract top talent. Here's how:

• Identify Trends: Consistent tracking allows you to identify trends in candidate interest. A sudden drop in APO can prompt an investigation into potential issues, such as unclear job descriptions or an outdated employer brand.
• Strategic Decision-Making: Modern workforce management systems can effectively analyse APO data to inform strategic HR decisions. This could involve optimizing job postings, adjusting salary ranges, or diversifying recruitment channels.
• Understanding the Gap: Analysing the reasons behind a low APO can reveal gaps between your hiring practices and organizational goals. For instance, you might discover a mismatch between the desired skills and the qualifications your applications attract.
• Enhancing Employer Brand: A healthy APO signifies an attractive employer brand. By improving your APO ratio, you naturally increase your organization's appeal to potential candidates, attracting a wider pool of qualified talent.